In 2018 the international technology fair CEBIT repositioned itself as a festival for innovation and digitalization.
A radically new look and feel was developed and our team at deepblue brought it to life on the digital touchpoints.

To maximize communication flexibility for editorial staff before, during and after the fair, we developed a modular website kit. Individual building blocks can be combined and custom themed to fit the updated brand identity.

After the fair had been discontinued, our modular system was repurposed for other brands of Deutsche Messe.